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Notes and Questions
1) They use the method of putting images of thing we like and show extreme sports on the labels, they also allow the consumers to send in a picture that may or may not be on a label. They also place their products in the youth stores and they design it to attract it younger viewers to buy it.
2) These marketing methods help the company compete againest the market giants by it attracting the younger eyes and have a long neck glass bottle with various labels looking different from the regular soda pop. Unlike the other companies, they also let consumers customize their own labels online or send in pictures to appear on the bottle in stores around the world.\
3) The Jones Soda Co,[url=http://www.onitsukatiger.com.sg]onitsuka tiger[/url]. website really catches the eye because its very colouful and it has various pictures moving around and it also shows a big bottle displayed across the screen with condensation driping from it making the consumers want drink that very moment. With all the colourful pictures and new flavours it makes people realize that they are very thirsty and could really use a Jones soda. It also shows unique pictures people have sent in and merchandise you can order online.
Product custom drinks, snacks, deserts, bistro boxes, cds, mints/gum, cookies, travel mugs, mugs, coffee, tea, cake pops
Price high price 2/3 times more than regular places
Place coffee houses, grocery stores, ferries, schools
Promotion newspapers, tv, internet, giveaways, facebook, promotional items, donations, social media
6 techniques used in advertisng to persude you to buy:2. Appeal to Emotions feeling of togetherness/ belonging
ex. people together in ads enjoying the product
3. Buzz words free, new, richer, real,homemade taste
4. Association celebs used in ads (wealth happy)
fame rubs off on the products
5. Positioning and market segments (branding)
different target markets, but hte same brand
6. Fear mild fear to persuade dreadful things will happen if you don't use this product.
Fear of odour, fear of bad hair days
Coke a cola "spring into the Coke side of life" It makes you thing happy, bright, spring, and fresh (appeal to emotions)
cellphone "chaos/ order" I think it weird and distracts you from what they are actually advertising (fear)
Mcdonalds " im loving it' It makes you want to eat a hamburger and it also gives you a free sandwich coupon so you can go and get it and then get addicted to it. (buzz words, involvment, positioning)
Revlon "Beyond natural" It makes people think if you se this foundation it will make you look like Jessica Alba. (assoiation, appeal to emotions, buzz words)Uncrustables buzz words, appeal to emotions
Tissot watches association, appeal to emotions, positioning
Consumer Market refers to all those consumers who are or may become interested in a particular product or service and who have the means by which to purchase it.
A target group is a specific group a marketer wants to attract. If the target is everyone, the market is called an aggregate market. Most markets are characterized in a specific way and these are called differentiated markets.